Creating Good Content

1. Adapt to the audience that’s in the room
   • What audience are you seeking?
   • Use appropriate language, respond to and match their energy
2. Provide content warnings
   • Share details on the topic(s) discussed and be up-front about any that may be sensitive to attendees
3. Create opportunities for audience participation
   • Examples: Q & A sections, discussions, selecting volunteers, bringing people on stage or moving into the crowd, etc.
4. Vary the ways in which content is presented, and change between them at appropriate times
   • See it, hear it, do it;
   • In other words: show them, tell them, and let them participate (where practical) to accommodate a variety of learning styles
5. “Why this, now?”
   • List the benefits/objectives of the event for the audience at the beginning
6. Provide opportunities to follow-up on what was presented
   • Where can attendees find more information if interested?
   • Website, email, social media? How to get involved in the scene?

Making it Age-Accessible for Younger Audiences

In addition to the above:

1. Content should be “family-friendly,” commonly held to be inoffensive, but not necessarily catered specifically to young people - you never know what their interests are!
2. Kids are more aware than you think, and can catch on to complex topics quickly. You don’t have to dumb information down for them, just meet them on their level of experience.
3. Try to schedule the content at an appropriate time (Saturday at 1am and Saturday at 10am are very different!)